From Noblood

Why Advertise at NoBlood.org?

Each month tens of thousands come to NoBlood to discover the advantages of transfusion alternatives and advance blood management in medicine and surgery. Thousands of registered users and health care professionals visit and participate in thousands of informative discussions. Articles covering techniques and devices such as Erythropoietin (EPO), Acute_Normovolemic_Hemodilution (ANH), Intraoperative_blood_salvage (Cell Salvage), Epidural_Blood_Patch are moderated by world-renowned physicians and researchers.

Probably the best reason to advertise on NoBlood.org is because it produces results. Note what some of our sponsors are saying:

Elizabeth Crum, Coordinator at Hackensack University Medical Center said: "I am pleased to report that we have gotten several telephone inquiries and e-mails (including from overseas), and subsequent patients who say they saw our facility on NoBlood.org! It’s amazing what interest this seemingly small amount of advertising is capable of generating."
Global Blood Resources, manufacturer of the Hemobag, recently increased their advertising budget, according to Keith A. Samolyk CEO, "Advertising on NoBlood has been the most cost-effect catalyst for reaching such a focused market".

If your company provides products or services related to transfusion alternatives and advance blood management, you would be hard pressed to find a more cost-effective method to reach this audience.

Who Are Visiting NoBlood.org?

We can gain insight into the background of NoBlood.org visitors from the type of search terms they use to find NoBlood.org. Please take a look at the following sampling of search terms that brought visitors to NoBlood.org during the month of July 2008. Click on any of the following links for examples of the strong position held by NoBlood.org.

Acute Normovolemic Hemodilution*	Alternative To Blood Transfusion	Argon Beam Coagulator
Artificial Albumin*	Bloodless surgery	Blood Alternatives
Blood Conservation	Blood Fractions*	Blood Management
Blood Patch*	Blood Plasma Substitutes*	Blood Product Alternatives
Blood Transfusion Alternatives	Blood Transfusion Pros And Cons	Bloodless Hospitals*
Lung Transplant*	Cell salvage*	Cell savers*
Cell Saver Contraindications*	Cost of blood*	Cryoprecipitates
Epidural Blood Patch	Epidural Patch	Epo Dosing*
Epo For Anemia	Epoetin Dosing	Hemodilution
Iron Saturation Rate*	Low Blood Count	Minor Fractions Of Blood*
Normal Hematocrit Count	Normovolemic Hemodilution*	Normovolemic*
Novo 7*	Polyheme	Postpartum Hemorrhage
Problems In Blood Transfusion	Procrid*	Prothrombin complex concentrates*
Recombinant Albumin*	Red Cell Tagging*	Spinal blood patch*
Substitute for blood plasma*	Thrombocytopenia And Leukemia	Thrombogen
Transfusion Alternatives	Transfusion Trigger	Trendelenburg Shock
Volume Replacement*	Wound Healing Factors

What these terms have in common is that they are all found on the FIRST PAGE when searching Google! Those that are in bold type with asterisks were in the FIRST POSITION on the first page of Google!!! A recent report by the Atlas Institute titled How Important is the Pole Position? reaffirms the power of position. Having the first position on Google provides the greatest number of "conversions" (number of people who follow the link). "In the report’s example, if the relative conversion rate is 10 percent for position one on Google, position two will generate only a 9.1 percent relative conversion rate. Though position two generates a high conversion rate compared to position one, the second position receives only 58.9 percent of click volume. When you multiply the lower conversion rate by the click volume, the conversion potential is illustrated in 54.5 percent fewer conversions." Your mileage may vary depending how Google ‘caches’ their indexes in your part of the world. Those of you who are familiar with the science of Search Engine Optimization (SEO) no doubt appreciate the challenge and value of achieving such strong positioning. This basically demonstrates that NoBlood.org is accomplishing a key objective in its mission to advance knowledge and awareness of transfusion alternatives and blood management (TABM) otherwise known as bloodless medicine and surgery.

Another insight in the profile of visitors to NoBlood.org is the type of content that is most often accessed. Please see Recent Popular Content at the end of this page for a recent list.

What Is the Level Of Activity

August 2008 daily visits

Each month tens of thousands come to NoBlood.org to learn about the benefits of this gold standard of healthcare. Currently we are averaging over one thousand visits a day.

Reach Out To Your Target Market

If your company provides products or services related to transfusion alternatives and advance blood management, it would be difficult to find a more cost-effective method to reach your targeted audience.

There is a growing trend for patients seeking quality health care to research their options on the web. Much of the traffic arriving at NoBlood.org results from searches involving terms not directly to transfusion alternatives and blood management. While searching general medical and surgical terms people often discover that they can obtain quality healthcare without the use of blood.

These prospective patients are thus introduced to hospitals, treatments and other resources available in their local area.

Advertising Opportunities

Two key avenues that are available are our Directory Listings and Banner Advertising.

Hospital Directories

The Bloodless Medicine and Surgery (BMS) Hospitals Directoryis a resource for patients and healthcare providers who would like to find hospitals in their area that offer a more comprehensive approach by providing transfusion alternatives and advance blood management. In view of the strong interest in this resource we are committed to maintaining the most accurate and up-to-date directory of hospitals on the web.

Criteria for inclusion

Medical Director/Consultant/Advisor/Liaison to Medical Staff
Clinical Guidelines/algorithm/protocols for Care
Administrative policies
Governing/Advisory Board/Transfusion Committee

Bloodless Medicine and Surgery Hospitals Directory Disclaimer

NoBlood does not make any claim or distinction as to the level of skill, experience, or competency of the institutions offering these services. Since there is currently no set standard of care regulated or recognized for hospitals that offer what are commonly referred to as bloodless, transfusion-free, blood conservation or blood management services, this list is provided merely as a service to the public based on the claim of the institutions mentioned and nothing more. As a potential patient and consumer, each individual should contact the facility of their choice and interview the prospective physicians and healthcare providers to determine whether they satisfy his or her needs in the stated specialty or not.

In these Directories, we provide for publishing two levels of detail, Standard and Premium Hospital Listings.

Standard Listings

These listing include:

Hospital name
Location
Contact phone number
Directory of any relevant staff contacts. (Staff contacts must be registered users at NoBlood.org.)

Premium Hospital Listings

In addition to details included in Standard Hospital Listing, Premium Hospital Listings include:

A Banner placed on the front page as well as several key areas of the website. A slightly reduced version of your banner is also includes on other key pages. This is included at no extra charge to Premium Listing clients on an as space is available basis.
A Featured Hospital Sponsors box located a the top-right of the Forum front page. This box contains the city and an abbreviated hospital name that links directly to the hospital website.
Premium listing clients receive a credit of 30 blocks toward a maximum of 64 blocks.
An entry in the Hospitals Directory Listing. Premium listings are in bold type and grouped at the top of the list.
In addition to the standard contact details, Premium Listings includes:
1. a link to the hospital website
2. a link to a Google map to show location along with options to get driving directions
3. ad-copy describing the services offered

Up to 65 contiguous blocks of Pixels can be purchased per image.
Details related to the company such as the choice of image, text that pops up when a visitor moves his cursor over the image, the URL where the visitor will go when they click on the image, etc.
Each block of 10x10 (100) pixels costs only 20.00 USD per year!
For your convenience we can create sample images scaled to different sizes based on your company logo. Images are restricted to company logos or product pictures.
Banner ads are visible for 1 year.

Premium Hospital Listings Credit

For each Premium Hospital Listing, a credit of up to $600 is applied toward the purchase of banner ads. Banner ads may consist of a maximum of 65 blocks ($20/block) for a maximum total cost of $1,300 per year.

Examples (actual sizes)

3 x 10 blocks for a total of 30 blocks.
Price of $600 per year (included with Premium Listing offer).

4 x 16 blocks for a total of 64 blocks.
Price of $1,280 per year ($680 addition to Premium Listing price of $600 per year).

Terms and Conditions

We reserve the right to reject any image deemed objectionable.

Start Reaching Your Target Audience Today

If your company provides transfusion alternatives and blood management related products or services, there is no more cost-effectively method available to reach your audience.

Call today to ensure placement in the main banner at no extra charge. Phone (858) 866-9311, Skype larryeitel or use contact form.

Recent Popular Content

The following are a partial list of links to some of the recent most popular articles and content being accessed by visitors to NoBlood.org. They are listed in the order of most popular during the month of July 2008.

Advertising

From Noblood

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